UX design
Conversion-focused UX design services for scaling digital products
We design intuitive, research-backed digital experiences that reduce friction, increase conversions, and ship flawlessly.
Stop losing revenue to confusing user journeys and designs that break during development.
- Data-driven decisions
- WCAG 2.2 accessible
- Ready for developer handoff
Measurable design outcomes for high-growth brands.
The problem
Why “pretty” design isn’t enough to drive revenue
Most design agencies focus entirely on aesthetics. But when interfaces are built on opinion rather than user data, your business suffers from revenue-killing friction:
High drop-off rates
Users abandon their carts or onboarding flows because the next step isn’t blindingly obvious.
The “development nightmare”
You receive beautiful design files that are impossible (or too expensive) for your developers to actually build.
Failed accessibility (WCAG)
Non-compliant contrast ratios and poor keyboard navigation alienate users and expose you to legal risks.
Stagnant conversion rates
You have traffic, but cognitive overload and messy information architecture prevent users from taking action.
We design for outcomes. Every wireframe, prototype, and UI component we create is grounded in user research, optimized for conversion, and built to integrate seamlessly with your engineering team.
A full design team, research included.
Research-backed
Decisions made before a line of code gets written.
High-fidelity, testable prototypes mean the expensive part — development — only builds what’s already validated.
What we build
Our end-to-end UX/UI design capabilities
UX audits & heuristic reviews
We uncover exactly why your users are dropping off. We conduct deep heuristic evaluations and analyze session recordings (via Hotjar/Clarity) to identify usability bottlenecks, cognitive overload, and friction points in your current interface.
User research & usability testing
We replace assumptions with actual user data. We conduct generative qualitative research, user interviews, and moderated usability testing (via UserTesting) to validate concepts before a single line of code is written.
Conversion-focused UI design
We craft modern, intuitive user interfaces that guide users naturally toward your core business goals. We focus on clear visual hierarchies, micro-interactions, and persuasive design patterns that measurably improve conversion rates.
Design for experimentation (CRO)
We don’t just design static pages; we design testable systems. We build modular, variation-ready components in Figma that allow your Growth and CRO teams to easily launch A/B tests without bottlenecking your core product roadmap.
Design systems & developer handoff
Design doesn’t matter if it can’t be built. We create robust, scalable Design Systems (ready for Storybook integration) and provide exact documentation, ensuring a pixel-perfect, frictionless handoff to your React, Next.js, or native app developers.
WCAG 2.2 accessibility compliance
We design inclusive digital products. From semantic structure to color contrast and screen-reader compatibility, we ensure your interfaces meet global accessibility standards, expanding your market reach and mitigating compliance risks.
Why us
The strategic design difference
| Feature | The benefit to you | Why it matters for your business |
|---|---|---|
| Research-backed decisions | Design choices are rooted in real user data, not agency opinions. | Reduces the risk of launching features your customers don’t actually want or understand. |
| Modular component design | Scalable UI kits and design systems built in Figma. | Drastically speeds up future design tasks and ensures absolute brand consistency across all pages. |
| Engineering-grade handoffs | We design with technical feasibility and frontend frameworks in mind. | Eliminates expensive developer rework and drastically shortens your time-to-market. |
| Accessibility by default | Native WCAG 2.2 compliance built into our core process. | Protects your brand reputation and opens your product to a wider audience. |
How it runs
How we turn insights into interfaces
- 1
Discover
We audit your existing analytics, map your business objectives, and define the core user problems we need to solve.
- 2
Research
We conduct user interviews, competitor analysis, and quantitative data gathering to understand your actual customers’ intent.
- 3
Structure
We map user journeys and create the Information Architecture (IA) to ensure intuitive navigation and reduced cognitive load.
- 4
Design
We move from low-fidelity wireframes to high-fidelity, interactive prototypes that bring the visual identity to life.
- 5
Validate
We test before you build. We put interactive prototypes in front of real users to validate task success rates and iterate on feedback.
- 6
Deliver & iterate
We provide comprehensive developer handoff files, complete with interaction specs, and remain available to support QA during the engineering build.
Outcomes
UX case studies and measured outcomes
Global FinTech app (onboarding redesign)
- The challenge
- A complex KYC (Know Your Customer) process was causing a 65% user drop-off rate.
- The solution
- We mapped a new progressive disclosure UX, breaking the cognitive load into digestible, localized steps.
- The outcome
- +42% increase in successful account creations and a 30% reduction in support tickets.
Enterprise SaaS (design system creation)
- The challenge
- Inconsistent UI across 4 different product suites was slowing down developer velocity.
- The solution
- We audited and consolidated over 200 components into a single, WCAG-compliant Figma design system.
- The outcome
- Saved 40+ hours per month in engineering time and unified the brand experience globally.
Leading eCommerce brand (checkout optimization)
- The challenge
- High cart abandonment on mobile devices.
- The solution
- Conducted heuristic audits and usability tests to redesign the mobile cart state and payment gateway flow.
- The outcome
- +18% lift in Mobile Revenue Per Visitor (RPV) within 30 days of launch.
What a design engagement covers.
Store audits
A ranked list of friction points, each tied to expected revenue impact.
Mobile-first UI
Designed at thumb-reach with 44px minimum targets, always.
Rapid prototyping
Clickable prototypes in days, tested with users in weeks.
Design systems
Tokens and components that keep every future page on-brand.
Checkout design
The highest-leverage template in commerce, treated that way.
Measured outcomes
Every redesign ships behind an experiment. No exceptions.
They prototyped three PDP directions and tested them before we committed. The winner cut churn by a third.
MMarta LindqvistFounder, Lumen ApothecaryThe answers to your questions.
UX (User Experience) design focuses on the logic, research, and structure of a product to ensure it solves a user’s problem effortlessly. UI (User Interface) design focuses on the visual aesthetics, typography, color, and micro-interactions that make the product look and feel exceptional. We handle both seamlessly.
A UX audit includes a comprehensive heuristic evaluation of your digital product against standard usability principles. We analyze your analytics data, review session recordings, map points of friction, and deliver a prioritized roadmap of actionable design recommendations to improve conversion and usability.
Yes, user research is the foundation of our process. We conduct generative user interviews, card sorting for navigation, and moderated usability testing on interactive prototypes using platforms like UserTesting and Hotjar to ensure our designs are validated by real users before development.
Yes, accessibility is built into our standard workflow. We design to WCAG 2.2 AA standards by default, ensuring proper color contrast ratios, semantic HTML structure considerations, scalable typography, and keyboard/screen-reader friendly component states.
Absolutely. We specialize in engineering-grade handoffs. We deliver meticulously organized Figma files, complete with interactive prototypes, redline specifications, and design tokens, ensuring your React, Next.js, or native mobile developers can build the designs exactly as intended.
Yes, we build scalable design systems for enterprise and scaling brands. We create centralized component libraries in Figma that serve as a single source of truth, aligning your design and engineering teams, speeding up time-to-market, and ensuring visual consistency.
Audits from $10k, design sprints from $20k, design systems scoped individually. Everything itemised up front.
Ready to design an experience that converts?
Stop losing users to friction and confusion. Request a free UX consultation and heuristic review of your current product today. We reply to all inquiries within one working day.
Schedule your UX consultation ↗