Skip to content
Hiya, we're Optyv

More revenue fromthe traffic youalready have.

We design, build, and A/B test ecommerce experiences for DTC and mid-market brands across Europe and the USA. Then we prove the lift with real experiments, not opinions.

Get a free CRO audit ↗See the work ↗

Who we are

An independent conversion studio serving ecommerce brands across Europe and the USA, who care about one thing: proving, with data, that your store makes more money every quarter.

About Optyv ↗Meet the team ↗
Solene AtelierNorthbeam OutfittersGrano & SaleHearthlineLumen ApothecaryOrla FineRothway IndustrialAksel AudioHexon DevicesBrava AthleticRavenline

Our expertise

How we take your store to the next level

We're a conversion studio with build expertise, on a mission to be the last agency your store ever needs. Every discipline below feeds the same number: revenue per visitor.

See all services ↗

Our work

Take a look at our projects

Like what you see?

Contact us ↗★★★★★4.9 from 47 client reviews
A French businesswoman mid-sentence, seated in a bright homeware showroom with shelves of ceramics behind her

Optyv created something better than I ever could have imagined, and then kept testing it until it beat itself.

Pauline MercierE-commerce Director, Hearthline
View more testimonials ↗

Sharing the love

A studio that cares about you and your store, whatever the size.

Optyv is a conversion-first studio for ecommerce brands across Europe and the USA, specialising in A/B testing, Shopify development, WordPress and UI/UX design.

We build stores your team can run without us, then stay on to test our own work. If a redesign can't beat the control, it doesn't ship. That rule has saved our clients more money than any single win.

Need a partner who shows their working? Get in touch. We reply within one working day.

About Optyv ↗

Blog

The latest from the test lab

View the blog ↗
Portrait of Zahidul Islam, Optyv's CTO and Experimentation LeadTwo variants of the same running-trainer product page side by side, labelled Variant A and Variant B, where Variant B adds a free-delivery line above the button, with a results strip showing 2.4% against 2.8% and a +17% uplift badge6 min readEcommerce A/B Testing: A Practical Guide for DTC BrandsHypotheses with failure conditions, sample maths done first, and fixed runtimes: how to run tests that actually teach you something.
Illustrated avatar of Motiul Islam, Optyv's Lead Shopify EngineerA skincare serum product page with the shipping cost and delivery estimate surfaced directly above the Add to cart button, that row outlined in coral5 min readShopify Conversion Rate Optimization: What Actually Moves RevenueNew themes are the most expensive answer to a conversion problem. The funnel splits, app audits and checkout fixes that work instead.
Illustrated avatar of Izazul Islam Tushar, Optyv's Head of DesignA linen sofa product page with a large room photograph, a specification list, and a highlighted delivery and free returns line directly above the add to basket button5 min readEcommerce Product Page Design for Considered PurchasesNobody buys a £400 sofa on their lunch break. Designing the product page for the fourth visit, which is the one that converts.
Illustrated avatar of Husbey, Business Analyst and QA at OptyvA sample-size calculator showing a 2.4% baseline and a 5% minimum detectable effect returning 210,000 visitors per variant5 min readA/B Testing Sample Size: Work It Out Before You Waste Six WeeksThe four inputs, a worked example at 2.4% baseline, and what to do honestly when the maths says your page cannot be tested.
Illustrated avatar of Husbey, Business Analyst and QA at OptyvAn A/B test results panel with a statistical significance meter at 97% above two overlapping confidence interval bars5 min readStatistical Significance in A/B Testing, Without the Maths Degree95% does not mean a 95% chance you are right. What the number answers, why confidence intervals are more useful, and how peeking breaks it.
Portrait of M R Q Motin, Founder and CEO of OptyvA conversion audit checklist interface grouped into analytics, product page and checkout sections with five of eight items ticked5 min readThe Conversion Rate Optimization Checklist We Run on Every New StoreFix the measurement, split the funnel by device, then read fifty session recordings. The unglamorous pass that happens before any testing.
Portrait of Zahidul Islam, Optyv's CTO and Experimentation LeadAn A/B test results screen showing an inconclusive verdict, variants at 2.41% and 2.44%, and a not-enough-traffic warning5 min readWhy Most A/B Tests Fail Before They StartVague hypotheses, sample maths done last, someone peeking on day four, and the failure nobody ever records as one.
Portrait of Zahidul Islam, Optyv's CTO and Experimentation LeadA web performance report with LCP, INP and CLS gauges, LCP failing at 4.1 seconds, above an overspent performance budget bar5 min readShopify Page Speed Optimization Is a Merchandising DecisionThe three metrics worth watching, why the composite score is a distraction, and the five fixes that come before any replatform.
Illustrated avatar of Motiul Islam, Optyv's Lead Shopify EngineerAn installed apps audit listing eight apps with a load-cost column in milliseconds, the three heaviest flagged for removal5 min readThe Shopify App Audit: What We Cut First and WhyEighteen to thirty apps, each installed for a good reason, nobody owning the total. The fourth column that ends the argument.
Portrait of Zahidul Islam, Optyv's CTO and Experimentation LeadA decision tree branching through custom front end and in-house developer questions to Liquid or headless outcomes, Liquid highlighted5 min readHeadless Shopify vs Liquid: A Decision Tree, Not a ReligionFour questions that settle it, the costs that never make the pitch deck, and why the performance argument usually falls apart.
Illustrated avatar of Faisal Ahmed, Software Engineer at OptyvA B2B trade pricing table with four quantity breaks from £12.00 down to £8.40 beside a trade account request-a-quote panel5 min readWooCommerce for B2B Trade Accounts, Done ProperlyTrade buyers are doing a different job: quantity breaks, reordering, purchase orders, and the approval step where signups die.
A block editor canvas mid-drag with a coral drop indicator and a patterns sidebar showing six reusable section layouts5 min readWordPress Block Themes Your Marketing Team Will Actually UseEditors do not want freedom, they want confidence. Lock the design system, ship patterns, and test it by watching someone build a page.
Portrait of Nasrin Sultana, Optyv's CMOA site architecture tree beside an indexation checklist covering canonical tags, breadcrumbs, product schema and faceted URLs5 min readWordPress Ecommerce SEO: The Architecture Decisions That CompoundURL structure, faceted navigation and schema are decided in the first fortnight and nearly impossible to undo. Get them right.
A single-column checkout form with email, delivery address, postcode and card fields, the postcode field outlined in coral5 min readEcommerce Checkout UX: The Questions Nobody AsksMost abandonment is generated before checkout and merely recorded there: shipping surprises, account walls, and what a declined card looks like.
A size guide modal with a chest and length measurement table, the M row highlighted as the shopper's size beside a garment diagram5 min readDesigning Size Guidance People Actually TrustA table of measurements assumes a tape measure nobody owns. Compare to a garment they already have, and read your returns data first.

Don't believe the hype?

See what AI has to say about us

Ask any of them about CRO agencies that actually ship the tests they recommend. We'll wait.

OpenAIClaudeGoogleGrok

Do you like what you see?

Start a project ↗
in𝕏igdr