Evidence makesstores better.
About us
Optyv is a specialist agency for ecommerce brands across Europe and the USA. Half of us design and build stores; the other half tear them apart with experiments. The tension is the point.
Design, build, and experimentation live under one roof here — so we design for conversion, build it properly, then prove the lift with A/B tests we develop and ship ourselves. We don't ship a redesign without a test plan, we document our losers as proudly as our wins, and we build everything so your own team can outgrow us.
Watch our intro (90 sec)
Our team
Multiple personalities. No egos.
← drag →
Clients120+Stores optimized, from DTC start-ups to global retailers.
Referrals68%Of new business comes from clients telling other clients.
Tests shipped640+A/B tests designed, built and read out — winners and losers alike.
Flat whites5,300Consumed per year by the team. We’ve run the numbers.
Kind words, on the record.
Our culture.
“We hire people who'd rather be proven wrong by data than right by seniority. Fridays are for readouts: wins, losers, and what we'd bet on next. Nobody's mock-up survives contact with traffic — including mine.”
MM R Q MotinFounder, Optyv
