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Evidence makesstores better.

Learn about us

About us

Optyv is a specialist agency for ecommerce brands across Europe and the USA. Half of us design and build stores; the other half tear them apart with experiments. The tension is the point.

Design, build, and experimentation live under one roof here, so we design for conversion, build it properly, then prove the lift with A/B tests we develop and ship ourselves. We don't ship a redesign without a test plan, we document our losers as proudly as our wins, and we build everything so your own team can outgrow us.

Our team

Multiple personalities. No egos.

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Illustrated avatar of M R Q Motin, Founder and CEO of OptyvinM R Q MotinFounder & CEO
Illustrated avatar of Zahidul Islam, Optyv's CTO and Experimentation LeadinZahidul IslamCTO & Experimentation Lead
Illustrated avatar of Nasrin Sultana, Optyv's CMOinNasrin SultanaCMO
Illustrated avatar of Izazul Islam Tushar, Optyv's Head of DesignIzazul Islam TusharHead of Design
Illustrated avatar of Motiul Islam, Optyv's Lead Shopify EngineerMotiul IslamLead Shopify Engineer
Illustrated avatar of Faisal Ahmed, Software Engineer at OptyvFaisal AhmedSoftware Engineer
Illustrated avatar of Shakil Ahmed, Software Engineer at OptyvShakil AhmedSoftware Engineer
Illustrated avatar of Junaed Ahmed, UI/UX Designer at OptyvJunaed AhmedUI/UX Designer
Illustrated avatar of Husbey, Business Analyst and QA at OptyvHusbeyBusiness Analyst & QA
Illustrated avatar of Kazi Helal, Accounts and Finance at OptyvKazi HelalAccounts & Finance
Clients120+Stores optimized, from DTC start-ups to global retailers.
Referrals68%Of new business comes from clients telling other clients.
Tests shipped1640+A/B tests designed, built and read out, winners and losers alike.
Flat whites5,300Consumed per year by the team. We’ve run the numbers.

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We work with ambitious start-ups through to global retailers.

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Kind words, on the record.

Optyv replatformed our store and ran a twelve-month test programme after it. Revenue per visitor is up 27%, and every decision came with data attached.

PPauline MercierHearthline

42 tests in a year. Even the losers paid for themselves in decisions we didn’t make.

JJake MorrisonNorthbeam Outfitters

Our team publishes new ranges and datasheets twice a week without touching a developer. That was the whole brief, and they nailed it.

RRebecca LowRothway Industrial

They prototyped three PDP directions and tested them before we committed. The winner cut churn by a third.

MMarta LindqvistLumen Apothecary

Our culture.

We hire people who'd rather be proven wrong by data than right by seniority. Every week ends with a readout: wins, losers, and what we'd bet on next. Nobody's mock-up survives contact with traffic, mine included.

MM R Q MotinFounder, Optyv
Learn about our culture

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