The documents we actually run, not the ones we would market
Every template here is readable in full on its own page, with no address asked for and nothing hidden behind a form. Take the Word file if you want to edit it, take the PDF if you want it printed. Each one is the working version from a testing programme rather than something written to be downloaded.
A/B test QA checklist
The twenty checks that run before any variation goes live, grouped by the stage they belong to and ordered by how expensive the mistake is.
- Word
A/B test hypothesis template
One sentence with six slots, three real before-and-after rewrites, and the falsifiability check that tells you whether you wrote a hypothesis or a preference.
- Word
Experiment archive template
Twelve fields per test, a fixed tagging vocabulary, and the retrieval habit that stops your team paying twice for the same answer.
- Word
Templates are the easy half
A checklist only helps if somebody owns it, and an archive only pays if somebody reads it before writing the next hypothesis. If you want the habit rather than the document, that is the conversation to have.
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